Founder
I’m Nivedita Rajasekaran, a gaming and technology professional passionate about building partnerships, products, and experiences that connect great ideas with global audiences.
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My career has spanned the gaming ecosystem from working with developers and publishers to managing strategic partnerships, negotiating opportunities, and supporting games from platform onboarding through launch and growth. At Microsoft and Xbox, I worked with partners across North America, Europe, India, and other global markets, helping studios navigate both the business and platform sides of bringing games to players.
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I’m passionate about identifying opportunities others may not immediately see whether that’s discovering an emerging studio, developing a new partnership model, or using technology and AI to solve complex problems. My experience sits at the intersection of gaming, business development, product strategy, partnerships, and technology.
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Gaming has been part of my life since I was six, when I started playing on a Sega Genesis growing up in Chennai, India. That early passion eventually became a career working alongside the people who create and publish games around the world—and continues to shape my approach today: developer-first, curious, and focused on turning creative ambition into meaningful opportunities.
Mission & Values
Our mission is to empower independent game studios by providing strategic publishing solutions and expert advisory that bridge the gap between creative vision and global market success. We believe in transparency, innovation, and long-term partnership.
01.
Transparency
We maintain open communication and honest partnerships with every studio we support.
02.
Innovation
We leverage cutting-edge marketing and strategic insights to navigate modern gaming.
03.
Excellence
We strive for the highest quality in publishing BD and executive advisory services.
04.
Empowerment
We empower creators to navigate distributor landscapes and maintain creative control.
Our Story
Built by people who understand the journey from game development to market.
T Square Interactive was founded with a simple belief: great games deserve the right opportunities to succeed.
We’ve seen firsthand how challenging it can be for talented developers to navigate the business side of the games industry. Building an exceptional game is only part of the journey. Finding the right publisher, securing funding, negotiating a deal, navigating platform requirements, creating meaningful marketing partnerships, and preparing for launch can determine whether a great idea reaches its audience.
That’s why we created T Square Interactive. Our experience working across the global gaming ecosystem gives us a unique perspective on what platforms, publishers, and partners look for—and what developers need from them. We bring those perspectives together to help studios make smarter decisions, build stronger partnerships, and create sustainable paths to market.
From an early pitch deck to a global platform launch, we work alongside developers as an extension of their team—bringing business strategy, industry knowledge, and hands-on support while allowing creators to stay focused on what they do best: building unforgettable games.
Our Partners
We collaborate with industry-leading studios and technology providers to build the next generation of interactive experiences.
